- bummer. Eight A’s with YSLOW and they still only gave me a total C. You can never win with the CDN suggestion – unless you are rich #
Can five star hotels afford to be superior? Some brands just seem to consider themselves above adopting a human and personalised form of communications. I never got anywhere with Orient Express, beyond providing a seminar on social media. I was pompously rebuffed by a marketing exec. from Pride of Britain. And Leading Hotels of the World are currently showing themselves to be utterly clueless in the art of contemporary corporate communications. The company’s immediate problem lies … Read More »
And just to follow on from my last post, I can see why some media agencies give their journalists access to web analytics (link to The Journalism Iconoclast blog). “Analytics will allow for content producers to make content that is more appealing to their users”. That is one argument why I consider PR’s should also have access to – -and understand – web analytics:… Read More »
The on-going discussions on social media measurement (link to Liberate Media’s blog) are fascinating but at the risk of sounding flippant, my current favourite metric is something called “increased revenue”.
Regarding one client, I have an alert which appears on my screen every time a customer completes an online booking.
Using web analytics I can follow their journey as they stop off at the social media content I created along the way. It’s not foolproof but the resultant increased revenue for the client is a good indication things are going well.
I have become addicted to the BBC’s live text commentary during the Olympics. Apart from the clever use of technology – refreshing automatically as you watch – the writing is always entertaining. Twitter is great, and I use it, but its 140 character count is too restricting for anything other than one-line updates. It may not win a Pulitzer prize, but I can see short-form journalism, like live text updates, gaining popularity throughout the media and transferring to online PR. Even travel PR. For example… Read More »
Lastminute.com launched FoneFood today, its mobile restaurant finder. The phone service provides details and offers from 6,000 restaurants. But as they are spread across twelve countries that inevitiably means a lot of gaps up and down the land.
News of the launch came from another new venture from lastminute.com – their social media press office. And this was more interesting to me – given that I inhabit one of FoneFood’s big gastro gaps.
The new social media press room is bursting with youthful enthusiasm and proves its right-on credentials by inhabiting a regular Blogspot blog while pulling in the lastminute Twitter feed.
We hope that the site will become a resource for bloggers and journalists, providing the tools to research and write interesting posts. If you need any information about lastminute.com then this should become a first point of call.
Sounds good, except that one of its first proper outings – today’s launch – just reads like a regular press release with a YouTube video tacked on. Apart from the obligatory quote from the head of something or other, it was woefully light on the sort of detail you really need to “write interesting posts”.
A reminder to new wave PR that you will always need substance to go with your style2.0.
At the end of his tour, he asked us all to provide the tour with an honest “hopefully positive” review on TripAdvisor.com, or any other travel forums we happened to be visiting.
I wonder which the tour operators would prefer: five stars in TripAdvisor or a glowing review in a well-read blog.
Yes it’s the obligatory test post from the new WordPress iPhone app. Lovely.