I really like the look and feel of the new online version of Highlife, BA’s inflight magazine. Cedar and Reactive have done a stellar job. But where is the community? Where is the voice of the passenger? Where is the slightest sensation that this is anything more than a glossy magazine reworked in html and some lovely jpegs? Tim Hughes asks the same questions today over at The Business of Online Travel. To be honest, I can hardly feign surprise as I went to a meeting with BA at Cedar last year and brought up some of these same thoughts. There is a great opportunity here to engage with passengers but it looks like it has been booted into touch. I haven’t been privy to recent process but judging from that meeting, the chances of BA giving the public any kind of platform on the airline’s online property are pretty slim.